Privacy Policy — Schmidt Derby (Zorimax Ltd)
Last updated: 09/04/2026
Who we are
This website is operated by Zorimax Ltd trading as Schmidt Derby (“we”, “us”).
Address: 23 Queen Street, Cathedral Quarter, Derby, DE1 3DS, United Kingdom.
Telephone: 01332 504565
Email: info@zorimax.com
What this policy covers
This policy explains how we collect, use, and protect your personal data when you:
- book an appointment (including a phone consultation or showroom appointment),
- contact us, or
- browse our website.
Personal data we collect
Depending on how you interact with us, we may collect:
- Identity data: name
- Contact data: email address, phone number
- Appointment data: booking type, preferred time/date, and any message you provide
- Technical data: IP address, device/browser information, and pages visited (via cookies and similar technologies)
How we collect your data
We collect data when you:
- submit an appointment booking through our booking tool,
- call, email, or message us,
- interact with our ads (where platforms share aggregated reporting),
- browse our website (via cookies/analytics, subject to your consent).
How we use your data (purposes)
We use your data to:
- respond to enquiries and manage appointment bookings,
- provide design consultations and related customer service,
- improve our website and measure marketing performance,
- comply with legal or regulatory obligations.
Lawful bases for processing (UK GDPR)
We process personal data under one or more of these lawful bases:
- Contract / steps before contract: to arrange and provide consultations you request
- Legitimate interests: to run our business, respond to enquiries, and improve services (balanced against your rights)
- Consent: for non-essential cookies and marketing/analytics where required
- Legal obligation: where we must keep records for legal, tax, or regulatory reasons
Marketing
We may contact you in response to your enquiry or booking. If we send marketing communications, you can opt out at any time by using the unsubscribe method provided or by contacting us.
Cookies and analytics
We use cookies and similar technologies to help the site function and (if you consent) to understand website performance and advertising effectiveness. You can manage your preferences via our cookie banner/settings.
Sharing your data
We may share your data with trusted service providers who help us operate our business, such as:
- website hosting and security providers,
- booking/scheduling provider,
- analytics and advertising platforms (where enabled and subject to consent),
- email/communications providers.
We require service providers to protect your data and only process it for specified purposes.
International transfers
Some service providers may process data outside the UK. Where this occurs, we use appropriate safeguards (such as UK adequacy regulations or contractual protections) to protect your data.
How long we keep your data
We keep personal data only as long as necessary for the purposes it was collected for, including to meet legal, accounting, or reporting requirements. Typical retention periods depend on the nature of the enquiry/booking and any subsequent customer relationship.
Your rights
Under UK GDPR, you may have the right to:
- access your personal data,
- request correction,
- request deletion,
- object to processing,
- request restriction,
- request data portability (where applicable),
- withdraw consent (where processing is based on consent).
To exercise rights, contact us using the details above.
Complaints
If you have concerns, please contact us first so we can help. You also have the right to complain to the UK Information Commissioner’s Office (ICO).
Updates to this policy
We may update this policy from time to time. The latest version will always be posted on this page.